SEO FAQs

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What is SEO?

SEO (search engine optimisation) is the application of specialist marketing tactics and techniques that elevate websites to the top of the search engine returns on targeted keywords and keyword phrases.

Why is SEO important?

High search engine positions attract more visitors. Web sites can take advantage of increased traffic flow to convert them into customers. The more high positions your keywords achieve, the more potential you have to make money.

What is ‘onpage’ SEO?

On page SEO covers work including website structure, tags and headers, coding, site maps, SEO content copywriting and internal linking.

What is ‘offpage’ SEO?

Off page SEO includes link building, syndicated articles and press release, social media, and viral marketing, RSS streams, widgets, blogging and PPC.

What is PPC?

Pay per click delivers fast, focused, measurable results. If you want to compete on a narrow range of keywords or are running a time limited promotion invest in a managed PPC campaign.

Why is my site not at the top of the search engines?

Your site may be optimised ineffectively. You may be focusing on the wrong keywords. Your site may even be in breach of search engine regulations and be being penalised. Perhaps your code isn’t clean and is blocking spiders. An e-Strategy SEO Audit will quickly identify SEO performance issues.

What are back-links?

Back-links are inbound links to your site. In Google’s eyes the strength and age of back-links are most important factors in determining ranks. Much of what SEO experts do focused on nurturing high quality back-links. Find out more about our link building services.

What can I do to get my site to the top of Google?

Speak to us today. We have already generated over 250,000 first page search engine positions for more than 350 clients. We can do the same for you.

Is there more to online marketing than high search engine placement?

Yes, much more. Achieving top search engine placements is only part of what we do to win you more business. We also specialise in generating targeted traffic and increasing conversions.