If you see the term online PR it might be referring to one of two things. The expression online PR can be used in relation to a company’s online profile; the presence your website enjoys and the authority it carries. Alternatively, the term online PR is also used to refer to online press releases. Online press releases are optimised link-embedded releases syndicated to relevant industry news sites for both SEO (search engine optimisation) and their inherent newsworthiness.

Let’s look at the first use – online PR in the sense of web marketing or Internet marketing. Read the rest of this entry »

With internet technologies evolving at such a rapid pace the pressure for website owners to bring their pages in line with current standards is constantly on.

Unfortunately not everyone has the time to sit down and spend hours researching modern website building techniques, and if you’re not a particularly technically minded person in the first place, you may not have a clue where to start! Read the rest of this entry »

Link building is the process of generating and improving both the quality and quantity of online traffic to your website. The aim of link building is to increase its ‘rank’ within search engines, so that your website is one of the first seen when a searcher keys in words that are pertinent to your service or product. Read the rest of this entry »

Search engine optimisation, also referred to by its acronym SEO is much misunderstood. Shrouded in mystique, for years SEO has been portrayed as some sort of Black Art, a mysterious alchemy of technical and marketing wizardry. What’s the secret?

Shhhhh… there isn’t one.

The reality is that search engine optimisation is pretty straight forward, and if applied by a reputable, conscientious and ethical SEO specialist will almost inevitably yield good results. Read the rest of this entry »

If you want your business website to be successful in today’s market and you want to hit those all-important top ranking spots in the search engine tables, then you are going to need to do a little ‘search engine optimisation’. This is the process of making your website more user-friendly and more accessible to search engines. Search engines, such as www.google.com or www.yahoo.com, frequently scan the net for information and select the websites with the most relevant information to place at the tops of their lists. This is an automated process governed by specific rules. In order to help with this process there are five important things that you can try. Read the rest of this entry »