Oh for the good old days when pretty much all SEO strategy involved was slipping in a few meta tags, submitting a site to Yahoo Directories and buying in a few links.

Life’s got much more involved these days and thankfully much more interesting too – well it has for the smart players anyhow. The pursuit of raw, random and unqualified traffic has given way to more focused, ends-driven SEO strategy that seeks to build web presence around a defined target audience and add value to the web experience of its visitors. Worthiness and relevance are rewarded through stronger and more profitable relationships over longer periods of time. Read the rest of this entry »

In reality, web copywriting is little different from any offline copywriting. If you want to hold the attention of the reader and engage effectively then express yourself with well-written, interesting work. There are no great secrets, no mystical mind-bending strategies to apply.

Take a step back. Ask yourself why you are going to the time, trouble and expense of creating written content in the first place. More likely than not it is because you have a proposition you wish to share, or business information or products to promote. Read the rest of this entry »

There are plenty of good reasons why you might want to seriously consider a website audit.

Whether you are rubbing shoulders with the high fliers at the top of the Google search returns on your specified keywords and keyword phrases or languishing, sandboxed, out of sight and out of mind or just bobbing along five pages down, a regular website audit is always a good idea. Knowing how your site is performing, identifying strengths and weaknesses and taking iterative steps on the path to SEO enlightenment can only be a good thing. Read the rest of this entry »

It’s good to take a step back sometimes and reflect, take a deep breath, look with a steady gaze, and adopt a no rush stance. When it comes to an SEO review it can be helpful to forget the “hows” sometimes and to spend a little time over the “whys” and the “what fors”. Read the rest of this entry »

Pay per click (PPC) is one of the fastest, most powerful and most manageable, ways of driving targeted visitors to your site. As in most walks of life, you tend to get what you pay for. Speed, dynamism, and the right kind of cash-generating traffic don’t come cheap. Keyword values are driven high as organisations identify their value, and it’s perfectly possible to burn through thousands of pounds a day. Many organizations do exactly that. Read the rest of this entry »

SEO Copy Articles are a great way to build links, traffic, web profile and to give your audience what they really want namely high quality content.

They work both on and off site contributing weight and authority to your web presence. Strong content will attract inbound links (link baiting), more so now than ever, as Social Media users seek to build their reputations by sharing innovative and interesting web content with their fans and followers.
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SEO copywriting is a big deal, make no mistake about it. There’s an increasingly compelling argument from the A-list social media marketers and Search Engine Optimisation specialists that SEO copywriting is in fact the biggest deal. The deal maker and the deal breaker. Seems strange doesn’t it that something so quaint, so ‘old fashioned’ as good writing can prove so influential on something as cutting edge as the Internet? That the bits and bytes of modern life, the technological determination, that we must all comply with are in fact held hostage to the written word.
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Online reputation management is an increasingly important aspect of any organisation’s Internet marketing strategy. With the rapid emergence of Social Media Marketing and conversational platforms through which both individuals and organisations seek to gain competitive advantage by building ever deeper and wider relationships, online reputation management has never been more important.
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Over the last 12 months Twitter has been the fastest growing major website in the UK. There isn’t many days that pass where you don’t see or hear it mentioned in personal company or in the media. 2009 has been an amazing year for the micro-blogging site; 93% of its growth has occurred during 2009 and we are only in month 8! Read the rest of this entry »

Running a PPC (pay per click) campaign is the most direct route to the top of the search engines. Fast, targeted, measurable and manageable PPC can offer a highly cost effective way to get your website in front of your target audience.

What exactly is PPC? How does it work and why is Pay Per Click Marketing so powerful?
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