Micro site development can be a very nimble and powerful exercise in extending your online reach. It also enable you to be more adventurous than usual, to take a few calculated risks. Tightly segmenting and defining sub-brands with a micro site can allow you to really let your marketing get innovative and creative.

A micro site will stand alone, enjoying a unique URL, domain and offering. They allow you to measure, experiment and to attract a targeted and highly appropriate audience. Read the rest of this entry »

Based in the West Country? Looking for really powerful Search Engine Optimisation, SEO? Bristol isn’t your only option. Believe me, if you are in hot pursuit of top quality and professional SEO Bristol really doesn’t have to be the be all and end all. Look a little further and open up your business to a huge range of top quality options.

There are plenty of highly creative and effective SEO companies working successfully beyond Bristol City limits. In fact, though the quantity of media and IT companies in Bristol is without doubt high, the quality of much of the SEO on offer elsewhere in the region more than matches that of the Bristol agencies and can be at extremely competitive prices. Read the rest of this entry »

Everyone’s talking about social media marketing services. Do you Tweet? Do you Facebook? LinkedIn perhaps, or FriendFeed, Tumblr or Posterous? For the uninitiated the whole thing can sound like a complete geek-fest, a chamber of commerce business breakfast club gone mad. We spend our lives avoiding the party sharks. You know the sort of people, stained ties, polyester, who stalk you until you find yourself pressed into a corner unable to refuse a business card, a pitch; every sinew of your ever-so polite, well mannered gentility stretched to breaking point. If you’ve ever had the misfortune to have friends get sucked into a multilevel marketing scheme and have ended up on their hit list, having to make a sharp exit after cheap German wine and nibbles, then you will know exactly why social media marketing might start ringing the alarm bells for some. Read the rest of this entry »

When you think about web marketing or Search Engine Optimisation (SEO) Cornwall (as in the county of Cornwall – that’s the one stuck right down in the deep dark far west of the country), is unlikely to be rushing towards the front of your mind as a hot bed of technical creativity, HTML wizardry and death-defying online marketing and SEO. Cornwall in most people’s minds conjures images of surfing in Newquay perhaps, the Eden Project, ice cream, Daphne du Maurier and pirates. How quaint. How old fashioned. How completely wrong. Well sort of. Yes Cornwall does have an extremely proud heritage but it’s not all straw-sucking farmers and pasties. Read the rest of this entry »

SEO article writing is now increasingly recognised as one of the most potent forms of generating the sort of quality content that can contribute to building your online authority, healthy search engine positioning and establish your website as a player in your industry or field. In the same way that the benefits of high quality articles are many and long lasting – building links, kudos and traffic; if not treated seriously or taken lightly, bad writing and inferior quality articles can actually compromise your reputation and the perception that internet users might have of your organisation. Writing – good or bad – tends to hang around online for a long, long time. So you are well advised to make it as good as possible. Read the rest of this entry »

It might seem an unlikely fact but outside of the new media frenzy that is London, Bristol is one of the leading lights in the UK when it comes to the creative industries such as PR, media, web development, design, marketing and SEO. Bristol based Bristol Media, the city’s support network for the creative and media industries, boasts over 1700 hundred members and estimates that turnover generated by their top 100 totals some £500 million. Read the rest of this entry »

SEO PR – It’s a love/hate thing. Catch them unawares and you’ll see genuine affection and mutual admiration – not that they’d necessarily admit it in public. Both proud, both head strong. However much SEO protests that it doesn’t really care for or need PR, that it’s too deep, too scientific, too technical; however often PR tells you its too artistic, too bohemian, too wind-swept, you’ve only got to look at the way they work together to see how much they really mean to each other. Read the rest of this entry »