Ask yourself this question – what is my website for?
What do I hope to achieve through my online presence and my investment in it?
What’s the end game?

Are you looking for increased awareness? More sales? Downloads? Are you building a contact list? Maybe you’re sharing content in exchange for email address. Maybe you’re building a following so that when the time is right and you have a product ready for release you have your ‘sales funnel’ ready to go. Perhaps you are trying to drive customers to an offline retail location or promote an event. Whatever the real reason for you being online – recall it now. Read the rest of this entry »

The Twitter story just keeps going from strength to strength, its popularity and industry influence gaining all the time. Until recently the big question was how the company would monetise. How would it turn profile, popularity and adoption into cash?

The numbers, both terms of users (Twitter just hit 58 million users worldwide) and in venture capital pumped into the company have been growing rapidly. After Twitter’s recent $1 billion valuation and having raised a total of $55 million so far in private venture capital, with a further $50 lined up, the company has gone a long way to justifying the optimism – it has got into bed with Microsoft AND Google. In the process, as well as securing its future – a future now predicted to be long term, highly influential and highly profitable – Twitter has shaken up the search industry by introducing the concept of real time search to the masses. Read the rest of this entry »