The E-Strategy Blog » Sam Gilson http://www.e-strategy.net/blog Online Marketing Industry News Thu, 05 Jun 2008 14:04:14 +0000 http://wordpress.org/?v=2.3.1 en Is Paid Search Really Worth It? http://www.e-strategy.net/blog/is-paid-search-really-worth-it/ http://www.e-strategy.net/blog/is-paid-search-really-worth-it/#comments Thu, 05 Jun 2008 14:04:14 +0000 Sam Gilson http://www.e-strategy.net/blog/is-paid-search-really-worth-it/ It goes without saying that online marketing is getting more and more expensive. Despite the ongoing column inches of economic gloom and doom, the online world continues to buck the trend. (more…)

]]> http://www.e-strategy.net/blog/is-paid-search-really-worth-it/feed/ Promoting Regional Producers at Crealy Great Adventure Parks http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/ http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/#comments Thu, 17 Apr 2008 09:35:07 +0000 Sam Gilson http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/ E-Strategy Limited, the South West’s leading Search Engine Optimisation agency, has been working with Crealy Great Adventure Parks since July 2007. In that time, the Parks’ have seen a significant increase (more…)

]]> http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/feed/ Cost Effective Marketing http://www.e-strategy.net/blog/cost-effective-marketing/ http://www.e-strategy.net/blog/cost-effective-marketing/#comments Fri, 14 Mar 2008 15:46:18 +0000 Sam Gilson http://www.e-strategy.net/blog/cost-effective-marketing-2/ I am sure we have all seen reports suggesting that many companies are rapidly looking to reduce their overheads in a difficult financial climate, however, online agencies continue to grow from strength to strength and this has to be down to two key factors: (more…)

]]> http://www.e-strategy.net/blog/cost-effective-marketing/feed/ Distribution or Marketing http://www.e-strategy.net/blog/distribution-or-marketing/ http://www.e-strategy.net/blog/distribution-or-marketing/#comments Fri, 14 Mar 2008 15:43:22 +0000 Sam Gilson http://www.e-strategy.net/blog/distribution-or-marketing-2/ At a recent FT event, a leading figure in the New Media industry, described search as being “distribution” as supposed to marketing and went on to say, “When you’re putting money into search you’re taking it out of marketing,” he said. “All you’re doing is buying a space on the internet high street. You’re commoditising your brand.”

The team at E-Strategy Limited are slightly aggrieved by this as Search most certainly is a marketing tool. (more…)

]]> http://www.e-strategy.net/blog/distribution-or-marketing/feed/ E-Strategy Continues Expansion in 2008 http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/ http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/#comments Mon, 11 Feb 2008 11:41:31 +0000 Sam Gilson http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/ E-Strategy continues to experience its phenomenal growth in 2008 with its team increasing from three to four. Its most recent recruit comes from an education background. (more…)

]]> http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/feed/ Growing Importance for Local Search http://www.e-strategy.net/blog/growing-importance-for-local-search/ http://www.e-strategy.net/blog/growing-importance-for-local-search/#comments Fri, 18 Jan 2008 11:44:56 +0000 Sam Gilson http://www.e-strategy.net/blog/growing-importance-for-local-search/ The web is widely recognised as one of the most powerful mediums available to businesses to drive sales. As this continues to become more competitive, (more…)

]]> http://www.e-strategy.net/blog/growing-importance-for-local-search/feed/ Online Marketing and SEO Skills Shortage http://www.e-strategy.net/blog/online-marketing-and-seo-skills-shortage/ http://www.e-strategy.net/blog/online-marketing-and-seo-skills-shortage/#comments Thu, 03 Jan 2008 11:47:15 +0000 Sam Gilson http://www.e-strategy.net/blog/online-marketing-and-seo-skills-shortage/ Figures of how successful the web has become are often published in the national press and indeed online. However, those in the industry and beginning to share a common complaint, and that is the lack of skilled and experienced staff that is available. (more…)

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