We have attended the regional Beacon Summit earlier this week and found the whole to day to be enlightening and very upbeat, despite today’s economic climate, speakers included HSBC’s Chief Economist and a leading band manager.

The importance of the internet was also briefly discussed as to how it has impacted the way we all buy products and has lead to a fundamental change in large industries such as Music and Film. This shift change has lead to large music companies giving away their artists materials and building greater loyalty, assisting in the dramatic growth of band merchandise and concert ticket sales.

The web will account for 15% of all UK retail sales this year and recent reports have highlighted the growing importance of this medium with up to 40% of all UK retail sales coming from the web by 2020. Is it any wonder that many industries are embracing more digitally focused business models to capitalise on the many opportunities offered through the web.

Whilst we continue to trade in an uncertain economic period, more and more companies are turning to the web as it offers a plethora of benefits from reaching those in a wider geographic location with minimal costs, transparent tracking and far more opportunities to cross sell products through good website navigation.

Tags: Beacon Summit, conference, News

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