Here’s an interesting fact straight off the interesting fact press. New statistics from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers claim that US Internet advertising revenues are down 5.3% from the same period last year. Not insubstantial at $10.9 billion for the first half of this year, the fact that the numbers are down at all in light of the dramatic drop in ad spending offline is somewhat of a surprise. A break down of the figures reveals that search makes up 47% of these revenues, followed by display/banner ads (22%), and classifieds (10%). Rich media and lead generation both contribute 7%. Read the rest of this entry »

It’s official – figures released by the Internet Advertising Bureau recently reveal that spending on online advertising is now larger than spending on TV advertising. Few in SEO (search engine optimisation), web marketing and digital marketing agencies would express even the slightest surprise – all will tell you it was just a case of when not if.

Online advertising now has a 23.5% share of the UK advertising market in the first half of 2009, compared to 21.9% for TV according to the study carried out by PricewaterhouseCoopers and the World Advertising Research Centres. Online advertising grew 4.6% during that period. Paid search made up 59.8% of online ad spend. Read the rest of this entry »

If you’ve ever researched link building online you would be forgiven for thinking that it’s an incredibly complicated and confusing business. There are companies offering all manner of services – from link exchanges, to link buying, link baiting, articles submissions, press release submission, directory submission and reciprocal links. The list of different ways in which organisations offer to develop links goes on and on. Read the rest of this entry »

Link building is the process of generating and improving both the quality and quantity of online traffic to your website. The aim of link building is to increase its ‘rank’ within search engines, so that your website is one of the first seen when a searcher keys in words that are pertinent to your service or product. Read the rest of this entry »