Ask yourself this question – what is my website for?
What do I hope to achieve through my online presence and my investment in it?
What’s the end game?

Are you looking for increased awareness? More sales? Downloads? Are you building a contact list? Maybe you’re sharing content in exchange for email address. Maybe you’re building a following so that when the time is right and you have a product ready for release you have your ‘sales funnel’ ready to go. Perhaps you are trying to drive customers to an offline retail location or promote an event. Whatever the real reason for you being online – recall it now. Read the rest of this entry »

It’s official – figures released by the Internet Advertising Bureau recently reveal that spending on online advertising is now larger than spending on TV advertising. Few in SEO (search engine optimisation), web marketing and digital marketing agencies would express even the slightest surprise – all will tell you it was just a case of when not if.

Online advertising now has a 23.5% share of the UK advertising market in the first half of 2009, compared to 21.9% for TV according to the study carried out by PricewaterhouseCoopers and the World Advertising Research Centres. Online advertising grew 4.6% during that period. Paid search made up 59.8% of online ad spend. Read the rest of this entry »

Pay per click (PPC) is one of the fastest, most powerful and most manageable, ways of driving targeted visitors to your site. As in most walks of life, you tend to get what you pay for. Speed, dynamism, and the right kind of cash-generating traffic don’t come cheap. Keyword values are driven high as organisations identify their value, and it’s perfectly possible to burn through thousands of pounds a day. Many organizations do exactly that. Read the rest of this entry »

Running a PPC (pay per click) campaign is the most direct route to the top of the search engines. Fast, targeted, measurable and manageable PPC can offer a highly cost effective way to get your website in front of your target audience.

What exactly is PPC? How does it work and why is Pay Per Click Marketing so powerful?
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Pay Per Click (PPC) is a tried, tested and extremely popular and successful string to any organisation’s online marketing bow. There’s a reason why PPC generates billions of dollars for Google every year and why many organisations allocate majority proportions of their web marketing budgets to PPC. PPC works and if set up and managed professionally it works extremely well. What makes it so effective? Why do so many SEO organisations offer PPC and PPC Management as part of their portfolio? Read the rest of this entry »