Online reputation management is an increasingly important aspect of any organisation’s Internet marketing strategy. With the rapid emergence of Social Media Marketing and conversational platforms through which both individuals and organisations seek to gain competitive advantage by building ever deeper and wider relationships, online reputation management has never been more important.
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If you see the term online PR it might be referring to one of two things. The expression online PR can be used in relation to a company’s online profile; the presence your website enjoys and the authority it carries. Alternatively, the term online PR is also used to refer to online press releases. Online press releases are optimised link-embedded releases syndicated to relevant industry news sites for both SEO (search engine optimisation) and their inherent newsworthiness.

Let’s look at the first use – online PR in the sense of web marketing or Internet marketing. Read the rest of this entry »