Ask yourself this question – what is my website for?
What do I hope to achieve through my online presence and my investment in it?
What’s the end game?

Are you looking for increased awareness? More sales? Downloads? Are you building a contact list? Maybe you’re sharing content in exchange for email address. Maybe you’re building a following so that when the time is right and you have a product ready for release you have your ’sales funnel’ ready to go. Perhaps you are trying to drive customers to an offline retail location or promote an event. Whatever the real reason for you being online – recall it now. Read the rest of this entry »

Content is king without doubt. Well-written, interesting and topical copy will act as a powerful search engine signpost, winning both high search engine placements and traffic. SEO (search engine optimisation) copywriting makes a huge difference to online success.

But what if your site isn’t particularly copy based? Not all websites are bursting with copy. Many sites employ extensive graphics and images to represent their core messages and some website owners simply don’t want to compromise the aesthetic with acres of copy. It’s a fact of web life that some sites will produce better results by using more graphics than words, for example, sites for graphic designers or photographers, illustrators or companies that deal in stock images. Read the rest of this entry »

Here’s an interesting fact straight off the interesting fact press. New statistics from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers claim that US Internet advertising revenues are down 5.3% from the same period last year. Not insubstantial at $10.9 billion for the first half of this year, the fact that the numbers are down at all in light of the dramatic drop in ad spending offline is somewhat of a surprise. A break down of the figures reveals that search makes up 47% of these revenues, followed by display/banner ads (22%), and classifieds (10%). Rich media and lead generation both contribute 7%. Read the rest of this entry »

SEO article writing is now increasingly recognised as one of the most potent forms of generating the sort of quality content that can contribute to building your online authority, healthy search engine positioning and establish your website as a player in your industry or field. In the same way that the benefits of high quality articles are many and long lasting – building links, kudos and traffic; if not treated seriously or taken lightly, bad writing and inferior quality articles can actually compromise your reputation and the perception that internet users might have of your organisation. Writing – good or bad – tends to hang around online for a long, long time. So you are well advised to make it as good as possible. Read the rest of this entry »

In reality, web copywriting is little different from any offline copywriting. If you want to hold the attention of the reader and engage effectively then express yourself with well-written, interesting work. There are no great secrets, no mystical mind-bending strategies to apply.

Take a step back. Ask yourself why you are going to the time, trouble and expense of creating written content in the first place. More likely than not it is because you have a proposition you wish to share, or business information or products to promote. Read the rest of this entry »

SEO Copy Articles are a great way to build links, traffic, web profile and to give your audience what they really want namely high quality content.

They work both on and off site contributing weight and authority to your web presence. Strong content will attract inbound links (link baiting), more so now than ever, as Social Media users seek to build their reputations by sharing innovative and interesting web content with their fans and followers.
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SEO copywriting is a big deal, make no mistake about it. There’s an increasingly compelling argument from the A-list social media marketers and Search Engine Optimisation specialists that SEO copywriting is in fact the biggest deal. The deal maker and the deal breaker. Seems strange doesn’t it that something so quaint, so ‘old fashioned’ as good writing can prove so influential on something as cutting edge as the Internet? That the bits and bytes of modern life, the technological determination, that we must all comply with are in fact held hostage to the written word.
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