It’s unlikely you will have escaped the hoopla and hype recently over Google Wave. It’s top trended on Twitter and even knocked Bing off the top of the tech news lists (even on Bing!). The initial batch of 100,000 invitations sent out by Google to Internet users wishing to trial a beta version landed in lucky inboxes at the tail end of September.

Google are talking big. They believe that Wave offers a ground-up reinvention of the way that people communicate and collaborate online. Google Software Engineering Manager Lars Rasmussen, defined Wave as “A single shared space where two or more users can exchange real time dialogue, photos, videos, maps and documents in what we call a Wave. Everyone can reply to a Wave, people can come and go and you can drag and drop information from all over the web.” Read the rest of this entry »

Micro site development can be a very nimble and powerful exercise in extending your online reach. It also enable you to be more adventurous than usual, to take a few calculated risks. Tightly segmenting and defining sub-brands with a micro site can allow you to really let your marketing get innovative and creative.

A micro site will stand alone, enjoying a unique URL, domain and offering. They allow you to measure, experiment and to attract a targeted and highly appropriate audience. Read the rest of this entry »

With internet technologies evolving at such a rapid pace the pressure for website owners to bring their pages in line with current standards is constantly on.

Unfortunately not everyone has the time to sit down and spend hours researching modern website building techniques, and if you’re not a particularly technically minded person in the first place, you may not have a clue where to start! Read the rest of this entry »