I am sure we have all seen reports suggesting that many companies are rapidly looking to reduce their overheads in a difficult financial climate, however, online agencies continue to grow from strength to strength and this has to be down to two key factors: the transparency of results gained, the efficient spend on marketing budgets.

Those who have run Search Engine Optimisation programmes are, on the whole, continuing with their marketing spend as it is far more efficient way of gaining potential customers and clients. That said, at E-Strategy Limited, we do also recommend our clients maintain an offline marketing programme to help drive continued brand awareness.

A good marketing programme combines online and offline marketing and makes sure everything is co-ordinated. For example, at E-Strategy, one of our clients is a leading South West attraction which drives significant sales through the website. We have worked with them over the last eight months and helped to increase sales by 180% in some instances. However, we have ensured that the offline marketing works alongside our efforts – when press ads and events are planned and being developed, we ensure that all key messages and promotional materials are also placed on the site – with a strong call to action (in this case “Buy your tickets today”).

Marketing doesn’t have to be expensive – it just needs to be well co-ordinated, well planned and executed.

Tags: Marketing, search engine optimisation

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