The E-Strategy Blog http://www.e-strategy.net/blog Online Marketing Industry News Thu, 05 Jun 2008 14:04:14 +0000 http://wordpress.org/?v=2.3.1 en Is Paid Search Really Worth It? http://www.e-strategy.net/blog/is-paid-search-really-worth-it/ http://www.e-strategy.net/blog/is-paid-search-really-worth-it/#comments Thu, 05 Jun 2008 14:04:14 +0000 Sam Gilson http://www.e-strategy.net/blog/is-paid-search-really-worth-it/ It goes without saying that online marketing is getting more and more expensive. Despite the ongoing column inches of economic gloom and doom, the online world continues to buck the trend. (more…)

]]> http://www.e-strategy.net/blog/is-paid-search-really-worth-it/feed/ OPP Show - December 2008 http://www.e-strategy.net/blog/opp-show-december-2008/ http://www.e-strategy.net/blog/opp-show-december-2008/#comments Thu, 24 Apr 2008 16:16:32 +0000 admin http://www.e-strategy.net/blog/opp-show-december-2008/ A leading Overseas Property Show, E-Strategy Ltd will be attending this year’s OPP Live Show in London in partnership with Lead Galaxy.

]]> http://www.e-strategy.net/blog/opp-show-december-2008/feed/ South West Tourism - Excellence Awards http://www.e-strategy.net/blog/south-west-tourism-excellence-awards/ http://www.e-strategy.net/blog/south-west-tourism-excellence-awards/#comments Thu, 24 Apr 2008 16:13:38 +0000 admin http://www.e-strategy.net/blog/south-west-tourism-excellence-awards/ As a leading marketing travel and tourism agency, we support a large number of attractions, hotels, guest houses and other travel related organisations throughout the South West. We are proud of our achievements to date and our continued support at major events such as the Excellence Awards evening.

]]> http://www.e-strategy.net/blog/south-west-tourism-excellence-awards/feed/ The Taste of the West Trade Show 21st - 22nd April 2008 http://www.e-strategy.net/blog/the-taste-of-the-west-trade-show-21st-22nd-april-2008/ http://www.e-strategy.net/blog/the-taste-of-the-west-trade-show-21st-22nd-april-2008/#comments Sun, 20 Apr 2008 23:59:13 +0000 admin http://www.e-strategy.net/blog/the-taste-of-the-west-trade-show-21st-22nd-april-2008/ E-Strategy Limited will be at the Show from 21st - 22nd April at Exeter’s leading WestPoint venue. If you would like to come and have a chat you can find us on Stand A2 near the Café Area. Grab a coffee and come and have a chat!

One of our team will be giving a seminar during the two day conference. More information to follow shortly.

]]> http://www.e-strategy.net/blog/the-taste-of-the-west-trade-show-21st-22nd-april-2008/feed/ Promoting Regional Producers at Crealy Great Adventure Parks http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/ http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/#comments Thu, 17 Apr 2008 09:35:07 +0000 Sam Gilson http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/ E-Strategy Limited, the South West’s leading Search Engine Optimisation agency, has been working with Crealy Great Adventure Parks since July 2007. In that time, the Parks’ have seen a significant increase (more…)

]]> http://www.e-strategy.net/blog/promoting-regional-producers-at-crealy-great-adventure-parks/feed/ New E-Strategy Site and Blog http://www.e-strategy.net/blog/new-e-strategy-site-and-blog/ http://www.e-strategy.net/blog/new-e-strategy-site-and-blog/#comments Mon, 14 Apr 2008 13:33:34 +0000 admin http://www.e-strategy.net/blog/new-e-strategy-site-and-blog/ We are proud to announce the creation of our new website and blog. We hope to highlight interesting developments within the fields of Search Engine Optimisation (SEO) and Online Marketing and provide useful advise and code snippets for web development.

We welcome your feedback and invite you to leave your views by commenting on our blog.

]]> http://www.e-strategy.net/blog/new-e-strategy-site-and-blog/feed/ Cost Effective Marketing http://www.e-strategy.net/blog/cost-effective-marketing/ http://www.e-strategy.net/blog/cost-effective-marketing/#comments Fri, 14 Mar 2008 15:46:18 +0000 Sam Gilson http://www.e-strategy.net/blog/cost-effective-marketing-2/ I am sure we have all seen reports suggesting that many companies are rapidly looking to reduce their overheads in a difficult financial climate, however, online agencies continue to grow from strength to strength and this has to be down to two key factors: (more…)

]]> http://www.e-strategy.net/blog/cost-effective-marketing/feed/ Distribution or Marketing http://www.e-strategy.net/blog/distribution-or-marketing/ http://www.e-strategy.net/blog/distribution-or-marketing/#comments Fri, 14 Mar 2008 15:43:22 +0000 Sam Gilson http://www.e-strategy.net/blog/distribution-or-marketing-2/ At a recent FT event, a leading figure in the New Media industry, described search as being “distribution” as supposed to marketing and went on to say, “When you’re putting money into search you’re taking it out of marketing,” he said. “All you’re doing is buying a space on the internet high street. You’re commoditising your brand.”

The team at E-Strategy Limited are slightly aggrieved by this as Search most certainly is a marketing tool. (more…)

]]> http://www.e-strategy.net/blog/distribution-or-marketing/feed/ E-Strategy Continues Expansion in 2008 http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/ http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/#comments Mon, 11 Feb 2008 11:41:31 +0000 Sam Gilson http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/ E-Strategy continues to experience its phenomenal growth in 2008 with its team increasing from three to four. Its most recent recruit comes from an education background. (more…)

]]> http://www.e-strategy.net/blog/e-strategy-continues-expansion-in-2008/feed/ Growing Importance for Local Search http://www.e-strategy.net/blog/growing-importance-for-local-search/ http://www.e-strategy.net/blog/growing-importance-for-local-search/#comments Fri, 18 Jan 2008 11:44:56 +0000 Sam Gilson http://www.e-strategy.net/blog/growing-importance-for-local-search/ The web is widely recognised as one of the most powerful mediums available to businesses to drive sales. As this continues to become more competitive, (more…)

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