Ask yourself this question – what is my website for?
What do I hope to achieve through my online presence and my investment in it?
What’s the end game?

Are you looking for increased awareness? More sales? Downloads? Are you building a contact list? Maybe you’re sharing content in exchange for email address. Maybe you’re building a following so that when the time is right and you have a product ready for release you have your ‘sales funnel’ ready to go. Perhaps you are trying to drive customers to an offline retail location or promote an event. Whatever the real reason for you being online – recall it now.

Now ask yourself this: when your customers hit your site – maybe you’ve invested in PPC (pay per click) to assist your organic search rankings, maybe you spend time and energy on social media to let followers and fans know who you are and what you do. If so, when they arrive what are they confronted with? What do they see?

- Is your site a destination that talks in a language they understand?
- Does your language stimulate them into taking the sort of action that benefits you?
- Do you have clear compelling calls to action so visitors know exactly what’s expected of them?

No? Then you’re off message. You’re missing the bottom line reason to have a website and you may be missing out on profits.
One answer is to create landing pages.

Put your website to work by deploying landing pages. These are laser guided sales tools that get to the very heart of your proposition AND what your visitors want.
Landing pages are highly focused and can be highly effective when used alongside online marketing techniques such as PPC because you are targeting and qualifying your audience with clarity and precision. This quick response mechanism should enable you to reap sales and conversions with the minimum of fuss and the maximum effect.
How focused are your landing pages? Do you even apply strategies to drive your segmented audiences to specific landing pages? Talk to your SEO provider to discuss the sorts of strategies you might consider and the sorts of landing pages that you can use to help you build you business online.

This entry was posted on Thursday, November 5th, 2009 at 10:30 am and is filed under Pay Per Click (PPC), SEO Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.