SEO copywriting is a big deal, make no mistake about it. There’s an increasingly compelling argument from the A-list social media marketers and Search Engine Optimisation specialists that SEO copywriting is in fact the biggest deal. The deal maker and the deal breaker. Seems strange doesn’t it that something so quaint, so ‘old fashioned’ as good writing can prove so influential on something as cutting edge as the Internet? That the bits and bytes of modern life, the technological determination, that we must all comply with are in fact held hostage to the written word.

For SEO copywriting, read good writing – strong, organised, intelligent and informed writing. There’s no magical SEO wand that can be waved to turn copy into spider friendly, reader friendly copy (despite what some SEO ‘experts’ might try and tell you). What reads as interesting and informative writing to a human visitor will be equally appreciated by a search engine bot. The rewards are many. Great copy builds authority, followings, credibility, generates kudos and inspires inbound links. High search engine positioning is an inevitable consequence of quality and relevance, positioning that is re-enforced in a virtuous circle built on strong content.

There simply is no substitute for good quality writing. Interesting writing can’t be faked, and this is something that the search engines are increasingly cottoning on to, with more semantic style indexing and algorithms that seek to determine themes, expertise and peer validation.

Forget keyword densities that render articles clunky, clunky and crass – leave that back in the 90′s. Forget other black hat techniques that try to trick the spiders. Don’t blank out text, or use lists of keywords in the same colour as your background. Google will only punish you with de-indexing. That’s as inevitable as it is avoidable.

Concentrate your energy and efforts on getting it right first time. Your internet investment deserves great copy. If you lack the resources, confidence or the know how to write killer copy in-house, then consider investing in a professional SEO copywriter for effective and long-term rewards.

This entry was posted on Tuesday, August 18th, 2009 at 5:13 pm and is filed under SEO Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.