It’s official – figures released by the Internet Advertising Bureau recently reveal that spending on online advertising is now larger than spending on TV advertising. Few in SEO (search engine optimisation), web marketing and digital marketing agencies would express even the slightest surprise – all will tell you it was just a case of when not if.

Online advertising now has a 23.5% share of the UK advertising market in the first half of 2009, compared to 21.9% for TV according to the study carried out by PricewaterhouseCoopers and the World Advertising Research Centres. Online advertising grew 4.6% during that period. Paid search made up 59.8% of online ad spend.

Despite huge falls in the price of advertising off line, both in printed media and TV as media companies have battled to retain clients during the economic downturn the picture is clear. Internet marketing is now more valued and more important than ever. What everyone wants is maximum bang for their marketing buck and it seems clear that SEO, PPC (pay per click), SMM (social media marketing) and other ways that organisations can reach and connect with their audiences are quickly starting to turn the screw on more traditional ‘broadcast’ types channels to market.

Manna From Heaven

The flexibility, the measurability and the proximity offered by new digital Internet marketing is manna from heaven for companies struggling in the face of economic uncertainty to build their audiences and boot their bottom lines. The name of the game as with everything is value for money. What the numbers reveal in spades is that now digital marketing is the go to option when it comes to sharing your messages and making your proposition count.

The only way to take full advantage of the new opportunities on offer in the shift from broadcast marketing to interactive relationships is to make sure your company is suitably web-enabled. Your SEO, in addition to simply working to achieve high search engine positioning through the traditional ‘on page’ efforts such as meta tags now must integrate a whole selection on online PR and marketing threads to present one strong and successful Internet profile. Are you realising your potential?

This entry was posted on Monday, October 12th, 2009 at 7:35 pm and is filed under Link Building, Pay Per Click (PPC), SEO (Search Engine Optimisation), Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.