Micro site development can be a very nimble and powerful exercise in extending your online reach. It also enable you to be more adventurous than usual, to take a few calculated risks. Tightly segmenting and defining sub-brands with a micro site can allow you to really let your marketing get innovative and creative.

A micro site will stand alone, enjoying a unique URL, domain and offering. They allow you to measure, experiment and to attract a targeted and highly appropriate audience. Measurable and flexible campaigns act as testing grounds that enable you to quickly identify effective techniques and campaign tactics through A/B comparisons and other testing.

Maybe you want to run a tight, light one-off marketing campaign – campaign that relates to your core business but isn’t necessarily everything you represent and all that you do – a new product launch perhaps, a time limited promotion, a competition, a special edition or limited release. All of these exciting marketing campaigns lend themselves perfectly to a micro site. The SEO benefits of well-planned web marketing campaigns and micro site development are significant.

Conceptually focused, themed websites with lots of freshly generated content stand every chance of ranking extremely highly within their targeted niche. They also have every opportunity of converting. With 50% of website visitors venturing no further than the home page a powerful micro site landing page, packed with relevance and juicy calls to action has the real potential to rock your web.

What’s more, in addition to attracting highly focused traffic in their own right through natural searches, PPC and often plenty of offline promotion (a bottle label or packet might read something like – ‘visit the special promotion website for your unique discount code’) micro sites act as the opening of your online marketing funnel. They qualify visitors in their own right but also for your main site and can feed them through to your core propositions.

Search engines as well as human visitors absolutely love them. High impact, low cost and popular micro sites also generate additional authority through link juice to your main site. Improve the PageRank and search engine positioning of your main site with the help of micro sites and feel the benefits across the whole of your Internet presence.

For advice on how to most profitably integrate a micro site campaign in to your online marketing talk to an SEO professional.

This entry was posted on Monday, September 28th, 2009 at 4:35 pm and is filed under SEO (Search Engine Optimisation), Website Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.