Use your SEO Strategy to stay one step ahead!Author: admin | Filed under: SEO (Search Engine Optimisation)
Oh for the good old days when pretty much all SEO strategy involved was slipping in a few meta tags, submitting a site to Yahoo Directories and buying in a few links.
Life’s got much more involved these days and thankfully much more interesting too – well it has for the smart players anyhow. The pursuit of raw, random and unqualified traffic has given way to more focused, ends-driven SEO strategy that seeks to build web presence around a defined target audience and add value to the web experience of its visitors. Worthiness and relevance are rewarded through stronger and more profitable relationships over longer periods of time.
SEO strategy has, to a large degree, evolved from a primarily technical field into a far more rounded content provision, sales and marketing/PR discipline. Of course you need a full and professional grasp on all matters technical and you will want the technical aspects of your site to be ship shape and Bristol fashion. Your titles, tags, your coding, your internal links and your xml site map should all be spider hungry and crawlable and, of course, there’s still no place for the over-use of Flash and unwieldy graphics, poor load times, unreliable servers and other obstacles to success. Aged domains will still outrank new kids on the blog and fresh content will always drive websites up the rankings.
But as products such as WordPress seek to build traditional technical SEO background work into their designs, so attention is turning to site content not technicalities as ways in which sites can be differentiated.
Inbound links act as ‘votes’ or endorsements for site content and now carry enormous weight with the search engine algorithms, especially if they run deeply throughout your site and content. The way that you can best inspire inbound links lies in strong content provision and by using social media and Internet marketing to propagate your content. Your off page SEO strategy needs to be support your on page content and so, as part of SEO strategy, copy, content and communication has never been more important.