The term ‘SEO’ covers an enormous range of Internet marketing strategies and techniques. SEO is essential for a healthy and profitable Internet presence and SEO services should seek to fulfil two essential roles.

Firstly, to gain visibility and boost profile for websites against relevant search terms. There’s little point going to the time trouble and expense of developing a website for it to remain languishing, out of site and out of mind, buried deep within the search returns on any given query. 80% of search engine users simply won’t venture beyond the first three results pages on a search engine, and the vast majority of clickthroughs occurr on page 1. This is why it is essential that your site is visible. Read the rest of this entry »