If you’ve ever researched link building online you would be forgiven for thinking that it’s an incredibly complicated and confusing business. There are companies offering all manner of services – from link exchanges, to link buying, link baiting, articles submissions, press release submission, directory submission and reciprocal links. The list of different ways in which organisations offer to develop links goes on and on. Read the rest of this entry »

Link building is the process of generating and improving both the quality and quantity of online traffic to your website. The aim of link building is to increase its ‘rank’ within search engines, so that your website is one of the first seen when a searcher keys in words that are pertinent to your service or product. Read the rest of this entry »