Today’s online social media have replaced yesterday’s “schmoozing” at social events to boost your business. Whether you have a physical store or a virtual business, it’s imperative that you venture into social media in order to keep up with the competition.Social media sites such as Facebook, Twitter and YouTube are fantastic places to advertise. The best part? Free, free, free! Well, you have to account for your time spent, but once you get the hang of “twittering” or “squidooing” you might find social media to be quite fun!

The entertainment world has certainly made use of social media. Musicians truly had to adapt to digital downloads over the last decade and find ways to boost their income through concert ticket sales and merchandizing.

A great way to do this was to make themselves more available to their fans via social media such as MySpace. By posting recent events, personal video messages and tour journals, their fans are more likely to stay engaged with the band and continue to see concerts, even spending big bucks to buy special “fan only” VIP packages. Read the rest of this entry »