Pay Per Click (PPC) is a tried, tested and extremely popular and successful string to any organisation’s online marketing bow. There’s a reason why PPC generates billions of dollars for Google every year and why many organisations allocate majority proportions of their web marketing budgets to PPC. PPC works and if set up and managed professionally it works extremely well. What makes it so effective? Why do so many SEO organisations offer PPC and PPC Management as part of their portfolio? Read the rest of this entry »