If you see the term online PR it might be referring to one of two things. The expression online PR can be used in relation to a company’s online profile; the presence your website enjoys and the authority it carries. Alternatively, the term online PR is also used to refer to online press releases. Online press releases are optimised link-embedded releases syndicated to relevant industry news sites for both SEO (search engine optimisation) and their inherent newsworthiness.

Let’s look at the first use – online PR in the sense of web marketing or Internet marketing. Read the rest of this entry »