Search engine optimisation, also referred to by its acronym SEO is much misunderstood. Shrouded in mystique, for years SEO has been portrayed as some sort of Black Art, a mysterious alchemy of technical and marketing wizardry. What’s the secret?

Shhhhh… there isn’t one.

The reality is that search engine optimisation is pretty straight forward, and if applied by a reputable, conscientious and ethical SEO specialist will almost inevitably yield good results. Read the rest of this entry »

The term ‘SEO’ covers an enormous range of Internet marketing strategies and techniques. SEO is essential for a healthy and profitable Internet presence and SEO services should seek to fulfil two essential roles.

Firstly, to gain visibility and boost profile for websites against relevant search terms. There’s little point going to the time trouble and expense of developing a website for it to remain languishing, out of site and out of mind, buried deep within the search returns on any given query. 80% of search engine users simply won’t venture beyond the first three results pages on a search engine, and the vast majority of clickthroughs occurr on page 1. This is why it is essential that your site is visible. Read the rest of this entry »

Figures of how successful the web has become are often published in the national press and indeed online. However, those in the industry and beginning to share a common complaint, and that is the lack of skilled and experienced staff that is available.

Leading Online Marketing and Search Engine Optimisation specialists, e-Strategy Ltd have joined forces with local educational establishments to help address this in the South West. Eddie Bent, Managing Director of e-Strategy Ltd added, “Despite our extensive research, we have struggled over the last twelve to eighteen months to find staff with the right experience or skills to help us drive our business forward. We have successfully partnered with the South Devon College and have already employed one of our key members of staff through their Profit by Degree Programme. Due to its success, we now firmly believe in the recruiting and ongoing training through such programmes.” Read the rest of this entry »