Case Study - Lovell Rugby

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Client:

Lovell Rugby

URL:

www.lovell-rugby.co.uk

Description:

South Devon based Lovell Rugby is the UK’s leading specialist, online rugby store, having built an enviable reputation based on an extensive range of rugby products, excellent customer service and fast turnaround in orders. Originally a high street retailer, the business moved into mail order some ten years ago. More recently, Lovell Rugby has enjoyed significant growth in sales and increased market share through dynamic online trading.

The Brief:

Lovell Rugby approached E-Strategy to assist them in the growth of their online business; with a clear emphasis on increasing search engine visibility across their product range and to assist in the growth of the Lovell Rugby brand through E-Strategy’s renowned ‘Retail Scope’ consultancy services.

Achievement:

Web sales now account for over 70% of turnover
Over 450 first page search engine positions
135% year on year increase in website visitors

Services:

Keyword Research, SEO, Product / Brand Opportunity Analysis, Link Building, Online Partnerships, Online PR, SEO Copywriting, Brand Monitoring, Usability.

Testimonial

“We have a good working and productive relationship with the E-Strategy team led by Eddie Bent. The firm has proved invaluable in helping us move online. Our visibility online now ranks Lovell Rugby as the number one store for rugby shirts and boots.”

Steve Willicott, Lovell Rugby Manager

Marketing Led
Fixed Monthly Fees
Dedicated Account Managers
Performance Guarantees
Flexible Contract Terms
Google Qualified Company
Established Since 2001
Over 400 Clients To Date

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e-Strategy are one of the leading search engine optimisation agencies in the UK. Since 2001, e-Strategy has worked with over 350 businesses in the UK and across Europe; providing a diverse range of services including search engine optimisation (optimization / seo), pay per click advertising (ppc management), link building, online pr and social media marketing. Our clients have acquired an estimated combined total of 250,000 first page positions across the major search engines including Google, Yahoo and MSN.