SEO Articles - Article Writing & Marketing
Why article marketing?
Simple – article marketing is used to inspire high quality, authoritative inbound links as part of a broader SEO strategy.
When Google say - ’In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages,’ they’re not joking.
Inbound links infer authority and relevance. The search engines reward relevance with high search rankings. Article marketing is a great way for marketers and website owners to generate inbound links.
What is article marketing?
Article marketing like online press releases is usually part of a wider SEO / Link Building campaign. It involves the careful creation of crafted, keyword-focused SEO articles. Article marketing can be ‘on page’ where the articles contribute to form site content or ‘off page’ where they are submitted to other websites, newsletter publishers, journalists and editors.
The nature and quality of the article content is specifically designed to inspire both visits and inbound links to boost search engine placement.
Successful article creation and article marketing:
- Article marketing deserves that articles be properly researched. The last thing the Internet needs is even more poorly substandard content. It’s important to identify the important and relevant issues you need to address.
- Don’t waste time. Yours or your readers. Don’t promise the earth then fail to deliver. How often have you read 300 words that actually said nothing? Why risk your credibility article marketing that is nothing more than copy for copy’s sake. Deliver the goods with in-depth information and insight.
- Be original. Try to offer interesting or unique perspectives. Offer unique information. Dare to be controversial.
- Be subtle and be smart. Article marketing needs to be clean, clear, impartial, and benefit focused.
- Quality not quantity - Write SEO articles/resources of truly exceptional quality
- Aspire to become a ‘voice’ in your field, a source for more articles, interviews or quotes.
Contact e–Strategy today on 0845 838 2396 or complete the enquiry form below for more information on how our SEO article marketing can win your customers and grow your business.
