Online PR - SEO PR
What is Online PR?
The term Online PR refers to two distinct but interrelated Internet marketing concepts.
Online PR is Online Public Relations
Online PR is the development of relationships, or online conversations and profile. Online PR boosts brand awareness, loyalty, traffic, conversions and profits.
Online PR is Online Press Releases
Online PR also represents Online Press Releases. Online Press Releases along with other off page marketing devices such as article marketing and social media marketing are an integral component of your overall Online Public Relations and web marketing efforts. With over 80% of the media gather their information from online sources, sharing important company information on products, events, employees, clients etc is a crucial way to inspire inbound links. When applied properly as part of a broader SEO or Internet marketing campaign Online Press Releases have powerful SEO potential.
How Online PR builds your business
Expertly written and well syndicated Online PR in the form of online press releases and SEO articles have the ability to create powerful inbound links to your website. Inbound links that infer authority in the eyes of the search engines, authority that is rewarded with higher search placements.
At e-Strategy our expert Online PR and SEO copywriters develop crafted SEO Press releases and articles that integrate keywords, keyword phrases and embed links. We optimise visibility and rank on the major search engines such as Google or Yahoo, syndicating Online PR distribution and targeting news portals, niche search engines, industry specific sites, directories, journalists AND customers.
Measurable Online PR
Our innovative media tracking and brand monitoring tools allow us to quickly measure and adjust coverage tactics. Analytics and real-time information mean our online marketing experts can quickly identify ‘hot’ media and add marketing fuel to the flames. Likewise if there are any areas that need additional focus they can be quickly identified and worked on.
For more information on how Online PR can contribute to your Internet Marketing and SEO strategy please contact us today on 0845 838 2396 or complete the enquiry form below.
