PPC Management - PPC Marketing
PPC (pay per click) can be an extremely effective way to market your website through all the leading search engines. If you want rapid, tightly targeted and measurable marketing results then look no further than a well-managed PPC campaign.
As a Google Qualified Company, the e-Strategy team consists of three qualified Google Professionals with demonstrable experience in PPC Management; having managed over 400 campaigns since 2001; both large and small. Our pro-active and sales driven approach to PPC Management ensures that we gain a clear understanding of your business and your objectives to implement a winning formula which delivers high quality visitors and generates conversions.
Don't just take our word for it - find out how we reduced one of our client's cost per lead from £175 to £38 in six weeks!
What is PPC?
Pay per click (PPC) is a hugely successful Internet marketing concept that enables marketers and website owners to bid on keywords and keyword phrases that are used in ads. Every time an ad is clicked through the advertiser pays. PPC works and it works BIG. Google Adwords alone generated more than $17 billion in 2008
Two types of PPC
Keyword campaigns – Adwords type campaigns, where keyword ads are displayed along with the organic results on search engine results pages.
Content match campaigns – Adsense type campaigns, where context relevant ads are placed through appropriate websites, newsletters, and e-mails. Content match PPC is driven by the words/phrase and themed content of the surrounding page.
Managed PPC Campaigns
It is essential to ensure that campaigns are well managed and use up-to-the-minute analytics.
PPC can rapidly rip through budgets without clear planning. Bid on the wrong keywords, miss your target audience, design your ads ineffectively or fail to monitor and manage your spend and you can find yourself burning a small fortune with no real benefits.
Effective PPC Management
At E-Strategy we work closely with our clients to;
• Define campaign and business objectives
• Clearly identify the target audience and site visitors.
• Identify appropriate and cost effective keywords
• Develop well-written, relevant ads.
• Craft landing pages (The all-important destinations of your PPC clickthroughs) with suitable calls to action.
• Select suitable PPC partners e.g.- Google Adwords/Adsense, Yahoo Search Marketing for example.
• Install conversion tracking systems
• Monitor campaigns, measure and adjust to ensure optimum performance.
PPC Review Services
If you are already running a PPC campaign on Google AdWords, why not take advantage of our PPC review service; which provides a detailed analysis and modifications to your campaign to ensure that your PPC activity works more efficiently and generates a higher return on investment.
To discuss how E-Strategy can win business for your company with a professionally crafted and managed PPC campaign or PPC review contact us today on 0845 838 2396 or complete the enquiry form below.
